Part III: How are organizations balancing intelligent technology and data privacy? Perhaps more than any other topic, the privacy and ethical considerations related to the use of intelligent technology have been “Can and will this data ever be used front and center in the popular and business press ⸀ The organizations against employees? Can we delete we spoke with as part of our research echoed the critical importance of data privacy and compliance, with many taking a “better safe than sorry” records and be sure that the data is approach, adopting the strictest possible privacy standards (for example, deleted everywhere in the system? GDPR1) even when not required by law ⸀ What are and aren’t employees For employees, key privacy and ethical concerns relate to levels of comfortable with? These are all transparency as to how the intelligent technology works, the accuracy and equity of decisions generated, and the sources of data used by the extremely important questions to technology ⸀ us ⸀” – HR leader Indeed, when asked about a variety of di昀昀erent data sources, our survey results show that employees are most comfortable with intelligent technology accessing work-related data sources such as work calendars, active status, time tracking, and e-mails, and least comfortable with intelligent technology accessing data related to their physical body, such as their tone of voice, eye movement, body language, or facial expressions ⸀ While this result on its own may not be altogether shocking, it is an important reminder that in the case of intelligent technologies, the “means” are just as important for organizations to consider as the “ends ⸀” Employee Comfort Rating 3 ⸀5 3 ⸀4 3 ⸀3 3 ⸀2 3 ⸀1 3 ⸀0 2 ⸀9 2 ⸀8 2 ⸀7 2 ⸀6 2 ⸀5 s s y s e s e e t or x at t Calls ation Te oic sion mails ement s acking E f V e e St r o ement v anguag Calendar v xpr ctiv ernet His one e Mo A Time T ommunic T al Mo y ody L Int sic E B acial E y F Chat C Ph Figure 7: Certain data sources are more likely to violate employees’ privacy expectations ⸀ 1GDPR – The General Data Protection Regulation, a data privacy and security law in the European Union.